Can AWS be caught? Here's how its cloud computing rivals can improve their chances

With 32.6% of the market share, the Amazon-owned cloud-computing platform is still a long way ahead of its two main challengers – that’s Microsoft Azure, which holds almost 17% of the market, and Google Cloud, at almost 7%.

But the devil is in the detail. When looking at the actual speed of growth for each company, it seems that AWS is being outpaced.

Since last year, the Amazon subsidiary grew 35%. That doesn’t compare all that well to Microsoft, which grew 59%, and it is even worse when compared with Google Cloud, which grew 69%, and as such is described in the report as a “front runner”.

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